Why your lead list should be a pyramid, not a square

A lead list that is shaped like a pyramid, with a small number of high-quality leads at the top and a larger number of lower-quality leads at the bottom, can be more effective than a lead list that is shaped like a square, with an equal number of leads at each level.

Prioritization: A pyramid-shaped lead list allows you to prioritize your efforts and focus on the most promising leads first. This can help you to make the most of your time and resources and increase your chances of making a sale.

Efficiency: A pyramid-shaped lead list can also be more efficient, as it allows you to quickly identify the leads that are most likely to convert and focus on them. This can help you to close deals more quickly and increase your productivity.

Quality over quantity: A pyramid-shaped lead list also places a greater emphasis on quality over quantity, as it prioritizes high-quality leads over lower-quality ones. This can help you to build relationships with more valuable customers and increase the overall profitability of your sales efforts.

Flexibility: A pyramid-shaped lead list can also be more flexible, as it allows you to adjust your focus based on changing market conditions or customer needs. This can help you to adapt to changing circumstances and stay competitive.

A lead list that is shaped like a pyramid can be more effective than a lead list that is shaped like a square, as it allows you to prioritize your efforts, be more efficient, focus on quality over quantity, and remain flexible.