100 Irresistible Best Email Subject Lines for Sales that Work in 2023
Is your sales email being left unopened? The problem could be your email subject line. This article is worth your time as it offers a comprehensive guide to crafting good email subject lines that will increase your open rate. By reading, you’ll discover the best sales email subject lines and learn how to design your own to get your emails opened, read, and responded to.
Why is the Email Subject Line Important?
Think of your email subject line as the storefront window display to your business – it’s the first impression you give to your potential customers. As a salesperson, your goal is to turn these potential customers – or prospects – into leads, and eventually, into buyers. But before you can do that, you need to get them in the door, or in this case, get them to open your email. That’s where the email subject line comes in.
Let’s break it down. When your sales email lands in a prospect’s inbox, it’s competing with potentially dozens or even hundreds of other messages for the prospect’s attention. The subject line of your email is the first thing they see. It’s the hook, the billboard, the headline that will either draw them in or send them scrolling.
Because of its visibility and prime location, the subject line serves as the critical determining factor for whether or not the prospect opens the email. If the subject line doesn’t catch their eye, spark their interest, or resonate with their needs or pain points, there’s a good chance your email will remain unopened and your message unheard. And an unopened email is a missed opportunity for you, the sales rep, to connect with a potential customer and move them along the sales process.
But it doesn’t stop there. A compelling subject line can significantly increase your open rate. An open rate is essentially the percentage of recipients who open your email out of the total number of emails sent. It’s a critical metric in email marketing that helps gauge the effectiveness of your email campaigns.
Improving your open rate means that a higher number of prospects are opening, and hopefully reading, your email. This could directly correlate to more opportunities for conversions, and ultimately, more successful sales.
Furthermore, investing time and effort in crafting an engaging subject line ensures that the rest of your email doesn’t go to waste. You could spend hours writing the perfect email body with a compelling sales pitch, but if the subject line doesn’t entice the prospect to open the email, your efforts will be fruitless.
That’s why mastering the art of creating effective sales email subject lines is crucial. A strong subject line is the key to getting your foot in the door, increasing your open rates, and ensuring that your sales emails aren’t overlooked in a crowded inbox. With the right subject line, your email can be the one that a prospect chooses to open, read, and respond to, bringing you one step closer to making that sale.
Best Practices for Best Sales Email Subject Lines
As a salesperson, the subject line of your email is your first and possibly only shot at getting the attention of your prospect. It’s the hinge upon which the success of your email swings. So, what makes a subject line go from good to great? Let’s break it down into ten key elements that the best email subject lines have in common:
- Brevity: Most email inboxes cut off subject lines after 60 characters, and on mobile devices, it’s even less. The best subject lines are short, sweet, and to the point.
- Clarity: Your subject line should clearly indicate what the recipient can expect in the email body. Don’t leave them guessing. If your email is about a product discount, for example, your subject line could be “Exclusive 20% discount on our best-selling products.”
- Relevance: The best subject lines relate directly to the needs or interests of the recipient. They are personalized, timely, and speak to the individual prospect’s situation.
- Urgency: When applicable, creating a sense of urgency can compel a prospect to open an email. Phrases like “Limited time offer” or “Last chance” can encourage immediate action.
- Value proposition: Great subject lines convey the value of the email right from the start. If your email provides valuable insights or solutions, make sure this is reflected in your subject line.
- Curiosity: Some of the best subject lines pique the interest of the recipient and make them want to learn more. But remember, don’t overpromise and underdeliver – always make sure your email content backs up your subject line.
- Actionable language: Using verbs and action-oriented language in your subject lines can inspire recipients to take action. Something like “Download your free guide today” can be more enticing than “Free guide available.”
- Specificity: Generic subject lines are easy to ignore. The best ones are unique and specific. For example, “10 strategies to boost your Q4 sales” is better than “Boost your sales.”
- Tested: The best email subject lines have been tested and proven to work. Using A/B testing tools, like those provided by Grabaro, allows you to find out what type of subject lines resonate best with your audience.
- No spam triggers: Avoid using all caps, excessive punctuation, and spam trigger words like “free,” “guarantee,” or “reminder.” These can get your email sent straight to the spam folder.
There’s no magic formula for the perfect subject line – what works for one audience may not work for another. However, these ten principles unite the best email subject lines and can guide you as you craft your own compelling subject lines that will catch your prospect’s eye, increase your open rate, and drive your sales process forward.
How Are Cold Email Subject Lines Different from Other Sales Emails?
Cold emails, by their nature, present a unique set of challenges when it comes to subject lines. They are the first point of contact with a prospect who might not have any prior interaction or relationship with you or your business. As a salesperson, crafting a cold email subject line requires a delicate balance and a different approach than other types of sales emails. Here’s why:
- Grabbing Attention: The primary function of a cold email subject line is to pique your prospect’s interest and compel them to open the email, out of the many others they receive. This means it needs to be exceptionally eye-catching, offering a value proposition or invoking curiosity.
- Establishing Relevance: Since the recipient of a cold email has no existing relationship with you, it’s crucial that your subject line is immediately relevant and personalized. Using the recipient’s name in the subject line or referencing their company or industry can help establish this relevance.
- Avoiding Spam Triggers: Cold email subject lines need to be particularly mindful of avoiding spam triggers. Excessive punctuation, all-caps text, or certain words and phrases can potentially flag your email as spam, causing it to land in the spam folder, unread. For example, terms like “free”, “buy now”, “save big”, or “urgent” can trigger spam filters.
- Balancing Intrigue and Honesty: A good cold email subject line will create intrigue, but it should never overpromise or misrepresent the content inside the email. Misleading subject lines might get your email opened, but they can also damage trust and negatively impact your brand reputation.
- Conveying Value: The prospect doesn’t know you, so you need to offer them something valuable right away. Your cold email subject line should ideally convey the value the prospect will get by opening the email. For instance, it could reference a solution to a common problem in their industry.
- Credibility: It’s important that your cold email subject lines help build credibility. This could be achieved by mentioning mutual connections, referencing reputable sources, or indicating shared interests or networks.
Crafting cold email subject lines is indeed a fine art. While the general principles of effective subject lines still apply, the cold nature of these emails calls for an extra layer of personalization, precision, and value proposition. When done right, a compelling cold email subject line can be the key to starting a fruitful conversation with a new prospect.
Crafting Catchy Email Subject Lines
Your inbox is likely full of emails vying for your attention. How often do you open all of them? Chances are, not often. The same applies to your prospects. That’s where the power of a catchy email subject line comes in. It’s your foot in the door, your chance to make a strong first impression. Let’s discuss some strategies for crafting catchy email subject lines that promise and deliver value.
- Highlight the Benefits: People are naturally inclined to prioritize their own interests, so a subject line that promises value or benefit is compelling. For example, a subject line like “Boost your sales with these simple strategies” or “Save time with our new productivity tool” highlights the direct benefit to the recipient, encouraging them to open the email.
- Create Curiosity: Intriguing your readers can be a great way to get them to open your emails. A bit of mystery or intrigue can go a long way. However, be sure to strike a balance between creating curiosity and clickbait. Your email content must deliver what your subject line promises.
- Personalize It: Personalization goes beyond just inserting the recipient’s name in the subject line. Use the information you know about the recipient to make your subject line more relevant and engaging. If you know their interests, challenges, or industry trends, weave them into your subject line.
- Keep It Short and Sweet: With many people checking emails on mobile devices, shorter subject lines can ensure that your entire message gets seen. Aim to convey your message in around 50 characters or less.
- Use Actionable Language: Starting your subject line with a verb can create a sense of urgency and encourage your recipient to take action. Phrases like “Join us,” “Start saving,” or “Discover our new…” can inspire action.
- Test, Test, Test: Use A/B testing to find out what works best for your audience. This could involve testing different types of subject lines, language, lengths, personalization, or sentiments. Tools like Grabaro’s email verification and finder can help ensure your emails are reaching active, valid addresses, increasing your chances of successful testing.
Crafting catchy email subject lines is an art and a science. It requires creativity to come up with engaging phrases and an understanding of your audience to know what will resonate. But, with these strategies and continuous testing and refinement, you can boost your open rates and get your emails read.
Good Email Subject Lines vs Best Email Subject Lines that Get Attention
Navigating the world of email marketing or sales can be challenging, especially when it comes to crafting compelling email subject lines. You’ve probably heard about good email subject lines, but what differentiates them from the best ones that consistently grab attention? Let’s dive in.
Good Email Subject Lines:
Good email subject lines are often informative and direct. They tell the recipient what the email is about in a clear, concise manner. For example, “Monthly Newsletter: June Edition” or “New Product Update from XYZ Company”. While these subject lines serve their purpose, they may not necessarily compel the recipient to click open. Here are some traits of good subject lines:
- Clarity: A good subject line is clear and direct. It succinctly tells the reader what to expect from the email.
- Relevance: A good email subject line is relevant to the recipient. It aligns with their interests or the purpose of your email communication.
- Professionalism: Good subject lines maintain a professional tone, avoiding excessive use of emojis, caps, or exclamation marks.
Best Email Subject Lines that Get Attention:
The best email subject lines go a step further. They not only inform the recipient about the email content, but they also create a sense of urgency, curiosity, or personal connection that makes the recipient want to click open. For example, “John, Save 50% on your next purchase” or “Unlock the secrets to double productivity”. Here are the traits that differentiate the best subject lines:
- Compelling Language: The best email subject lines use compelling language that elicits emotion or a sense of urgency. They make the recipient want to open the email to learn more.
- Personalization: The best subject lines incorporate elements of personalization. Using the recipient’s name or referencing their specific interests or needs can significantly increase open rates.
- Offer Value: The best subject lines promise value to the recipient. They highlight the benefits or solutions offered inside the email, sparking interest.
- Concise and Creative: The best subject lines are not only short and to-the-point but also creatively crafted. They stand out in an inbox full of generic messages.
- Testing and Optimization: The best subject lines are the result of constant A/B testing and optimization. They are tweaked based on recipient engagement and feedback.
Remember, while it’s important to strive for the best email subject lines, what works for one business might not work for another. It’s vital to know your audience and tailor your approach accordingly. Your goal is to make the recipient feel like your email contains something valuable, beneficial, or interesting for them. With time, practice, and using tools like Grabaro to streamline your email marketing, you can master the art of crafting the best email subject lines that grab attention.
Real Best Sales Email Subject Line Examples for Inspiration
It can be helpful to look at subject line examples you can use for inspiration. Here are a few:
- “Boost your productivity with our latest tips”
- “Invitation: Exclusive webinar on digital marketing”
- “Get a head start on your summer wardrobe”
- “Limited time offer: 50% off all items!”
- “Your weekly horoscope is here”
- “Unlock the secrets to better sleep”
- “Last chance: Claim your discount before midnight”
- “Sneak peek: Upcoming fall collection”
- “Are you making these common SEO mistakes?”
- “Meet our new skincare line!”
- “John, we’ve picked these books just for you”
- “You’ve never seen tech gadgets like these”
- “Your guide to a healthier lifestyle”
- “Flash Sale Alert: Only for the next 12 hours”
- “Grow your business with these simple steps”
- “Take a tour of our new mobile app”
- “The ultimate travel checklist for your next trip”
- “You won’t believe these before and after photos”
- “Introducing our guest blogger of the month”
- “We miss you! Come back for a special discount”
- “Top 5 hiking trails you need to explore”
- “Win a free month of our premium plan”
- “The surprising benefits of drinking more water”
- “Join us at our annual charity event”
- “Calling all foodies: Try these new recipes”
- “Master the art of French cooking”
- “What’s new in our store this week”
- “Your front-row seat to the upcoming concert”
- “Top 10 home decor trends of 2023”
- “Make the most of our free shipping weekend”
- “We’re throwing a virtual party, and you’re invited!”
- “Find out what your sleeping position says about you”
- “Your exclusive access to pre-sale items”
- “The must-watch movies this summer”
- “This is the future of remote work”
- “Sara, your personalized skincare routine is here”
- “Want to be more sustainable? Here’s how”
- “Score big with our game-day recipes”
- “Upgrade your skills with our new courses”
- “Crush your fitness goals with our workout plan”
- “3 easy ways to reduce stress”
- “One-day sale: Everything must go!”
- “Unleash your creativity with our art supplies”
- “The results are in: See who won the contest”
- “Be the first to try our new coffee blend”
- “How to make restaurant-style pasta at home”
- “Inside look: Day in the life of a CEO”
- “Join our book club and get a free book”
- “Want to start a business? Read this first”
- “Your ultimate guide to outdoor adventures”
- “Our gift to you: Free ebook inside”
- “Congratulations! You’ve earned a reward”
- “Cracking the code: Understanding your pet’s behavior”
- “From farm to table: The journey of organic produce”
- “Your next staycation starts here”
- “Ready for a fashion revolution?”
- “Discover the wonders of meditation”
- “Turn your home into a smart home”
- “Never seen before: Historical photos unveiled”
- “Brighten up your day with these jokes”
- “Become a master chef in 30 days”
- “The best weekend getaways near you”
- “Start investing with these expert tips”
- “New arrivals just in time for spring”
- “Just dropped: The latest episode of our podcast”
- “Welcome to our community, here’s what you need to know”
- “Your monthly astrology forecast is ready”
- “The science behind your favorite coffee brew”
- “Taking a deeper dive into mental health”
- “Your front row seat to the fashion week”
- “New year, new you: Get started with your transformation”
- “Your next DIY project starts here”
- “Festival special: 30% off on all items”
- “Did you know? Fascinating animal facts inside”
- “This week’s top recommendations for you”
- “Step into summer with our new range”
- “Get ready for a laughter riot with our comedy picks”
- “Your personal fitness plan awaits”
- “The ultimate guide to vegan lifestyle”
- “Hot off the press: Breaking news inside”
- “Transform your garden with these simple tricks”
- “Behind the scenes of your favorite TV show”
- “Gift ideas for every kind of friend”
- “Last day to register for our online workshop”
- “The secrets to maintaining a work-life balance”
- “Turn your passion into a business”
- “Want to volunteer? Opportunities inside”
- “Your opinion matters: Please take our survey”
- “The magic of tidying up: Marie Kondo’s methods”
- “All the inspo you need for your home makeover”
- “Get cozy with our winter essentials”
- “New in: The best book releases of the month”
- “Your journey to mindfulness starts here”
- “Don’t miss our live Q&A session”
- “Our top 5 wine picks for a perfect evening”
- “The ultimate bucket list for adventure seekers”
- “Say hello to our new range of organic products”
- “The best skincare routine for your skin type”
- “Level up your career with our top tips”
- “A special thank you gift for our loyal customers”
These examples of email subject lines provide a mix of personalization and directness, increasing the likelihood of the email being opened.
Better Email Open Rates: The Role of Follow-up Emails
Think of your email campaign as a marathon, not a sprint. Your first email is simply the starting gun. Follow-up emails, then, are the checkpoints that help to keep your prospects engaged and moving toward the finish line.
Follow-ups are a second chance to catch your prospects’ attention, and they often garner higher engagement rates because they show that you’re serious about providing value. They show your prospects that you’re not just a one-hit-wonder who disappears after the first email.
In fact, data has repeatedly shown that sending one or more follow-up emails can dramatically increase your email open rates. Why? Well, your first email could easily get lost in a busy inbox, or it might land at a time when your prospect is too busy to engage.
Follow-ups offer an opportunity to bring your message back to the top of the recipient’s inbox, increasing the chance that they’ll open your email and take action.
But keep in mind, that simply sending a follow-up email doesn’t guarantee better open rates. The content, including the subject line, needs to be carefully crafted.
The subject line of your follow-up email is crucial. It’s your ticket to the recipient’s attention. It should create a sense of urgency, stir curiosity, or offer value, encouraging the recipient to open your email.
For instance, a subject line such as “Last chance for the exclusive offer, [Name]!” is personalized and conveys urgency, compelling the reader to open the email to avoid missing out on the opportunity.
Your follow-up email should also be relevant and add value to the conversation you started with your first email. Avoid sending a generic “Just following up” email. Instead, offer additional insights, a more enticing offer, or share useful content to give your prospects a good reason to open and engage with your follow-up email.
In conclusion, follow-up emails are a powerful tool in improving email open rates. However, their success relies heavily on a compelling subject line and a message that offers real value to the recipient. It’s not just about sending more emails, it’s about making every email count.
Personalizing Your Email Subject Lines
The impact of personalization on your email subject lines cannot be overstated. Personalizing your subject lines can make your emails stand out in a crowded inbox and dramatically improve your open rates.
Imagine you’re at a crowded event, and you hear someone call your name. Your attention instantly shifts to the person who called you, right? That’s precisely the effect a personalized subject line has on your prospects. It’s like a beacon in a sea of generic, one-size-fits-all emails that most people receive every day.
By using a prospect’s name in the subject line, you instantly catch their attention and show that the email isn’t just another mass message, but something meant specifically for them. For instance, a subject line like “John, we have a special offer just for you!” is more likely to be opened than a generic “Special offer for our customers”.
But personalization goes beyond simply including the recipient’s name. It’s about creating a sense of relevance and connection. To do this, you need to know your prospects well. Use data and insights about their preferences, behaviors, and past interactions with your company to craft subject lines that truly resonate.
For example, if you know a prospect is interested in digital marketing, a subject line like “10 digital marketing strategies we thought you’d love, [Name]” would likely pique their interest more than a generic “Check out these strategies”.
Tailoring your subject line based on recent activities is also an excellent way to personalize your emails. If a prospect just downloaded an eBook from your site, you could follow up with a subject line like “[Name], here’s more helpful content based on your recent download”.
The goal here is to make your prospect feel seen, understood, and valued. When your emails reflect that you genuinely understand and can cater to their needs and interests, your prospects are more likely to trust your message and, consequently, more likely to open your email.
Creating the Best Email Subject Lines for Sales
To craft the best sales email subject lines, you need a combination of creativity, audience knowledge, and continuous refinement. Here are the steps you need to take:
1. Understand Your Audience:
First, you must understand who you’re emailing. Get to know their needs, pain points, and interests. Use tools like Grabaro to find and verify emails. Grabaro’s Chrome add-in lets you collect emails while browsing, allowing you to build a targeted email list. A clear understanding of your audience is essential as it influences the language, tone, and content of your subject lines.
2. Get Creative:
Once you have an understanding of your audience, get creative. Remember, your subject line is your first impression, so make it count. Aim for subject lines that spark curiosity, create urgency, or offer clear benefits.
3. Keep It Short and Simple:
Keep your subject lines short and to the point. The goal is to convey your message in a concise and engaging way. Many people check emails on their mobile devices, and long subject lines may get cut off.
Personalization can significantly increase your open rates. Use your prospect’s name or tailor the subject line to their interests or recent activities. Again, tools like Grabaro can help here, by providing data on your prospects that allows you to personalize your outreach effectively.
5. Use Actionable Language:
Use verbs and action-oriented language to make your subject line more enticing. Subject lines that begin with action verbs tend to be more engaging.
6. Test and Refine:
Finally, always test your subject lines. Most email marketing tools, including Grabaro, allow for A/B testing of subject lines. This involves sending two versions of the same email, each with a different subject line, to small segments of your email list.
The performance of these emails will give you insights into what type of subject lines your audience responds to. Use this data to refine your subject lines, continuously improving their performance.
Keep a close eye on the metrics, especially open rates, to understand the effectiveness of your subject lines. Remember, what works for one audience may not work for another, so continuous testing and refinement are key.
Creating the best email subject lines for sales isn’t a one-and-done process. It requires understanding your audience, brainstorming creative and compelling phrases, and continuously testing and refining based on performance. It’s an art and a science that, when done right, can significantly boost the success of your email marketing efforts.
Remember, your email subject line plays a vital role in whether your email is opened or ignored. Tailoring your subject line to your prospect’s needs and interests, along with following these best practices, can help increase your open rate. Using tools like Grabaro can also enhance your email marketing efforts, helping you reach your sales goals more effectively. Good luck with your future sales emails!