How to not get blacklisted by spam filters for your cold email outreach campaign
As a salesperson, cold email outreach (read about how to do it using MS Office package, e.g. Word, Outlook, and Excel) can be an effective way to reach out to potential leads and customers. However, getting blocked by spam filters can significantly decrease the effectiveness of your campaign.
Getting out of the spam lists is costly, troublesome, and time-consuming.
We’ve analyzed the best practices for email outreach campaigns and summarized a few tips for you to avoid being blocked by spam filters when doing cold email outreach:
- Make sure your business has a reputable email service provider
- Verify recipient’s email: to avoid sending emails to non-existent or spam-catching email addresses, it’s important to verify the recipient’s email before sending your message. This can be done using such tools as Grabaro’s email verification tool which comes very handy when you have many emails to check, or alternatively, you may use other paid services that will allow you to check emails one by one.
- Follow email best practices: Adhere to email best practices, such as including a clear subject line, using a professional greeting, and avoiding the use of spammy language or excessive capitalization.
- Get permission to email: Obtaining permission to email someone is one of the best ways to avoid being flagged as spam. This can be done through opt-in forms on your website, or by clearly stating in your email that the recipient can opt out at any time.
By following these tips, you reduce your chances of being blocked by spam filters and improve the effectiveness of your cold email outreach campaign