Email Marketing Market Overview: 2023

If you’re looking for an effective marketing tool that won’t break the bank, then email marketing is definitely worth your consideration. Despite the plethora of other marketing methods available, email marketing continues to offer many benefits that make it stand out. So why should you choose email marketing over other options? Well, the numbers speak for themselves.

Firstly, with over 4.4 billion email users worldwide in 2023, this figure is expected to rise to over 4.6 billion by 2025, meaning that email marketing is an opportunity that businesses can’t afford to miss. With reduced time and effort, email marketing is a great way to connect with your audience instantly and keep your customers informed.

Secondly, 340 billions of emails are sent and received every day, with this figure expected to grow even more to 375 billion in 2025. This makes email marketing a powerful and reliable way to reach your audience, making it hard to ignore its potential.

Thirdly, email marketing provides a strong return on investment. With every dollar spent on email marketing, you can expect an average return of $40, which is significantly higher than other channels such as SEO and keyword ads, at around $25 and $15 per dollar spent respectively.

Fourthly, email marketing is a popular content distribution method among marketers, with 70% of them using it to disseminate their content. Email engagement metrics such as open rates, click rates, and downloads are used to determine the success of a piece of content, making it a vital tool for content performance evaluation.

Lastly, email marketing helps grow businesses. According to research, 81% of small and midsize businesses rely on email as their primary customer acquisition channel and 80% for retention. This proves that email marketing is still the main driver of customer retention and acquisition, and it’s not becoming any less valuable in comparison to organic search, paid search, and social media.

Other crucial data points for those desperately seeking information on email marketing:

• The number of active email users is projected to reach 4.6 billion by 2025.
• In 2022, 333.2 billion emails are sent and received every day.
• The average expected return on investment (ROI) for email marketing is $40 for every $1 spent.
• Two-thirds of marketers use email marketing to distribute content organically.
• Email is the primary customer acquisition channel for 81% of small businesses and retention for 80%.
• The average email open rate is 19.7%, while welcome emails have an average open rate of 68.6%.
• Personalized subject lines in emails result in 50% higher open rates.
• Sending three abandoned cart emails leads to 69% more orders than a single email.
• Videos added to emails increase click rates by 300%.
• 49% of consumers desire to receive promotional emails from their preferred brands.

If we go into the details, what are the most important things that you need to know about email marketing?

• Personalization is crucial.

As studies have shown, emails with personalized subject lines can generate up to 50% higher open rates, compared to the average open rate of 20%. It’s amazing how much of an impact personalization can have on email marketing. To help you improve your email marketing strategy, we suggest personalizing your greeting and subject line with the recipient’s individual name. If you find this task overwhelming, you can also try personalizing your emails with the company’s name, industry, or topics of interest. Read more on the topic in our article here:

How to send mass cold emails using Microsoft Outlook, Excel and Word

Use Grabaro’s Email Verification and Email Finder tools to personalize your emails.

• Abandoned cart emails make wonders – for those selling online

Have you ever added items to your online shopping cart, only to abandon the checkout process before making the purchase? If so, you’re not alone! Many shoppers do the same thing, which can result in lost potential transactions for businesses. However, sending abandoned cart emails can help you recover these lost sales. An abandoned cart email is a follow-up message that is sent to shoppers who have added items to their cart and started the checkout process but then left the site without completing the purchase. By reminding these shoppers of the items they left behind, you can encourage them to return to your site and complete their purchase.

Statistics show that abandoned cart emails are highly effective at boosting revenue. In fact, sending three abandoned cart emails can result in 70% more orders than just sending a single email. So, if you’re looking for a way to increase your online sales, consider implementing abandoned cart emails into your e-commerce strategy.

• Future stands with interactive emails

To create a more engaging email marketing campaign, it’s essential to incorporate interactive content. A simple newsletter format may not cut it anymore. According to reports, incorporating videos into your emails can increase click rates by a staggering 300%. To make your emails even more visually appealing, consider including sliders, collapsible menus, and GIFs. It’s crucial to ensure that all interactive elements are optimized for mobile devices, so they can be enjoyed by your audience on the go.

• You will be surprised, but customers like to hear from you

It’s essential to strike a balance between keeping your audience engaged and not overwhelming them with too many emails. According to surveys, ca. 50% of consumers would like to receive promotional emails from their favorite brands on a weekly basis. This email marketing statistic is encouraging, indicating that your audience wants to hear from you regularly through email. By sending weekly emails, you can keep your customers engaged while respecting their inboxes.

• At least 1% of emails bounce back. And that is a lot.

According to Mailchimp, the average email bounce rate is around 1%. While this may seem like a small number, it is actually considered to be relatively high in the email marketing world. A high bounce rate can indicate a variety of issues, such as an outdated or inaccurate email list, technical problems with email servers, or spam filters blocking emails from reaching their intended recipients. It’s important to keep an eye on your bounce rate and take steps to reduce it, such as regularly cleaning up your email list and ensuring that your emails are properly formatted and optimized for deliverability. By addressing high bounce rates, you can help ensure that your email marketing campaigns are reaching as many people as possible and driving the desired results.

The only way to consistently reduce bounce rates is to send emails to addresses that were recently verified and are confirmed to exist. With Grabaro’s Email Verification tool, you can do that with a couple of quick clicks.

To learn more about email verification, read our article How to verify that email address is valid for free.

Overall, email marketing is a potent, persuasive, and cost-effective form of digital marketing that offers a lot of benefits to businesses. If you want to become an email marketing master, don’t forget to check out our blog and use Grabaro to boost your efficiency.